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The ShadowPlay FX Team

Joshua - Founder & CEO

Nick - Head Global

Joshua - Founder & CEO


Joshua brings over 23 years of experience across advertising, filmmaking, and innovation. After a decade working with agencies like Saatchi & Saatchi, Ogilvy & Mather, and Contract Advertising, he founded Joshua Tree Films, producing and directing for over 16 years.


He later led Films at MediaMonks India, launching India’s first Unreal-bas


Joshua brings over 23 years of experience across advertising, filmmaking, and innovation. After a decade working with agencies like Saatchi & Saatchi, Ogilvy & Mather, and Contract Advertising, he founded Joshua Tree Films, producing and directing for over 16 years.


He later led Films at MediaMonks India, launching India’s first Unreal-based Virtual Production Studio, and recently delivered two feature films with complete VFX.


A rare blend of creative vision and execution, Joshua bridges strategy, storytelling, and production seamlessly.

Kannan - Business Head

Nick - Head Global

Joshua - Founder & CEO


Kannan is a seasoned leader who blends deep technical expertise with strong business strategy. With experience across leading studios, he has driven large-scale transformation, built robust infrastructures, and delivered cost-effective, high-impact solutions.


He excels at aligning technology, talent, and vision—simplifying complex challeng


Kannan is a seasoned leader who blends deep technical expertise with strong business strategy. With experience across leading studios, he has driven large-scale transformation, built robust infrastructures, and delivered cost-effective, high-impact solutions.


He excels at aligning technology, talent, and vision—simplifying complex challenges and leading cross-functional teams through growth and change with clarity and precision.

Nick - Head Global

Nick - Head Global

Nick - Head Global


Nick Saward is a producer with over 15 years of experience, having led campaigns in the UK for global brands like Renault, Mazda, Toyota, Heineken, and Cadbury. Now based in Prague, he has worked across 25 countries, bringing a strong understanding of international production and delivering for global filmmakers.


He co-founded Driven by Cr


Nick Saward is a producer with over 15 years of experience, having led campaigns in the UK for global brands like Renault, Mazda, Toyota, Heineken, and Cadbury. Now based in Prague, he has worked across 25 countries, bringing a strong understanding of international production and delivering for global filmmakers.


He co-founded Driven by Creatives, an agency for directors and DOPs, and currently works with Czech Anglo Productions, focusing on service productions while also developing feature film projects.

Pavlina - Head Europe

Nick - Head Global

Nick - Head Global


For more than two decades, Pavlina has worked at the heart of filmmaking, contributing to commercials and music videos alongside global talent, with a deep understanding of the craft from concept to final frame. She also worked on 19 feature movies in different production positions.


She also founded and ran an agency representing directors


For more than two decades, Pavlina has worked at the heart of filmmaking, contributing to commercials and music videos alongside global talent, with a deep understanding of the craft from concept to final frame. She also worked on 19 feature movies in different production positions.


She also founded and ran an agency representing directors and cinematographers, shaping opportunities and nurturing creative voices. With a global perspective and strong creative intuition, Pavlina helps stories find their voice, the right collaborators, and their audience.

Ankit - CFO

Ankit brings 16+ years of experience across fintech, financial services, and digital transformation, with expertise in financial strategy and scalable systems. He has built solutions across venture capital, blockchain, payments, and large-scale government platforms.


With global experience and strong academic credentials, Ankit brings finan

Ankit brings 16+ years of experience across fintech, financial services, and digital transformation, with expertise in financial strategy and scalable systems. He has built solutions across venture capital, blockchain, payments, and large-scale government platforms.


With global experience and strong academic credentials, Ankit brings financial discipline to innovation—driving the integration of AI, virtual production, and VFX to shape the future of filmmaking.

Prakash- Technology & VFX Lead

Prakash brings over 17 years of experience at the intersection of filmmaking, real-time 3D, and next-gen VFX. Skilled in AI workflows, Unreal Engine, Blender, previs, and virtual production, he helps teams visualize and execute complex ideas with precision.


He has worked across leading global studios, building pipelines that balance creati

Prakash brings over 17 years of experience at the intersection of filmmaking, real-time 3D, and next-gen VFX. Skilled in AI workflows, Unreal Engine, Blender, previs, and virtual production, he helps teams visualize and execute complex ideas with precision.


He has worked across leading global studios, building pipelines that balance creative excellence with technical efficiency. A collaborative leader with a Fine Arts background, Prakash bridges art and technology—driving faster, smarter, and more innovative storytelling.

A

Vinisha - Creative Lead

Amay brings four years of experience across filmmaking, advertising, and creative development, working on commercial projects and The Amazing Race Australia. He has contributed across direction teams while also directing short content and developing original scripts.


With a strong foundation in storytelling and visual communication, he als

Amay brings four years of experience across filmmaking, advertising, and creative development, working on commercial projects and The Amazing Race Australia. He has contributed across direction teams while also directing short content and developing original scripts.


With a strong foundation in storytelling and visual communication, he also brings experience in research, pitch development, and project packaging. At Joshua Tree, Amay is focused on growing at the intersection of story, technology, and next-gen filmmaking.

Vinisha - Creative Lead

Vinisha - Creative Lead

Vinisha Tauro joins Joshua Tree as Creative Lead, bringing over a decade of experience across digital content, film journalism, and impact-driven campaigns. With work spanning Film Companion, Mashable India, and the Screenwriters Association of India, she has a sharp instinct for stories that resonate and provoke thought.


At Shadowplay FX,

Vinisha Tauro joins Joshua Tree as Creative Lead, bringing over a decade of experience across digital content, film journalism, and impact-driven campaigns. With work spanning Film Companion, Mashable India, and the Screenwriters Association of India, she has a sharp instinct for stories that resonate and provoke thought.


At Shadowplay FX,, she will drive creative direction—blending insight, emotion, and craft to shape compelling narratives. She believes technology should amplify imagination, and is excited to explore how AI can unlock new ways of storytelling.

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